Lessons From a Street Vendor Part III

Today marks the end of the street vendor.

If you have not yet read Part I and Part II, I suggest you do so before going on.

Okay, let’s look at the final gem from Mr. Wang. (more…)

Happy Valentine’s Day!

Valentine’s Day, the perfect merging of sex and spending.

This article from SmartMoney shows the connection between the two in marketing products.  Not surprisingly, it also shows that men are not the smartest creatures on the planet. (more…)

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Honest Marketing

I know several Marketing majors trapped inside Accountants’ bodies who read this blog. For you, and others studying in less creative fields, consider the innovative and highly unusual approach being used by Domino’s Pizza to market their pizza.

They are being honest in their advertising. (more…)

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When I was in university, I wanted to major in Marketing.

Reading articles like Menu Mind Games is the main reason why. I find the use of psychological tactics to manipulate human behaviour fascinating. Maybe that is why I find Behavioural Finance so much fun.   (more…)

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