Squeezing the Lemon

Apologies to anyone expecting a post about my favourite beverage, the Caipirinha.

Yes, that would be a good post. But it would require limes, not lemons.

Rather, this follows on from How to Become a Billionaire. In that post, I mentioned how “squeezing the lemon” could reduce costs, thereby improving profitability.

Now I want to provide a simple example of the relationship between cost, revenue, and profitability. (more…)

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